Department of Marketing Management

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Introduction

The Department of Marketing Management was established in 2002, and it has been set in order to meet the need of both domestic and international industry and economic development. The aim of the department is to develop according to the existing focus of national policy on business trades to advance marketing management concepts and philosophies, high managing intellectuals for national enterprises, and undertake academic research. Also, it provides high quality client responsiveness, internationally focused and industry-linked education, as well as research and commercial services. The curriculum has been developed into the following areas of study: Marketing Planning, Marketing Practice, and Business Logistics. This prepares students to organize and control marketing activities efficiently in a highly competitive and changeable environment.

Research and teaching Focus

• 1.To fight for the opportunities of industry-school cooperation projects from government organizations and to cultivate students to be talents in academic research studies and marketing management.
• 2.To encourage teachers and students to obtain different certificates and to exchange ideas with professionals from other academic organizations.

Future development

Graduates can choose to continue pursuing a higher degree in national or international business fields.

Graduates can work as marketing planning /network marketing planning staff, store/store sale staff,or market research staff/international logistics personnel.

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